‘All is fair in love and war’, goes the saying. Well, that might be the case in those scenarios, but when it comes to SEO, that is certainly not the case. Unfortunately, there are those who care nothing about what is fair and right, and who are perfectly happy to use dirty tricks to damage the business of another.
We are not talking here about people robbing your business premises, or defrauding you financially, but instead those who use certain tactics, tools and actions that deliberately harm your Google Adwords statistics and the SEO of your website.
In doing so, they are potentially negatively impacting your rankings, and as such are reducing the number of visitors to your website, the number of customers, and ultimately, your profits. They also use spam to take visitors away from your websites to sites that they are not expecting to land on.
These dirty tricks can be called many things such as a black hat, or cyberattacks, but for the purposes of this article, we are going to call them SEO spam.
What Is SEO Spam?
We have already mentioned that SEO spam is used to damage a business, and in particular to adversely affect that business’s website’s ranking in the search engines. What they could do, is convince Google that you are using tactics that they have effectively outlawed in order to rank your site.